Health & Beauty E-Commerce Ama-Belle’s Digital Transformation
Project Description
Ama-Belle, a prominent retailer of health and beauty products with operations in Costa Rica, Panama, and El Salvador, aimed to develop a user-friendly platform that would showcase their product range and facilitate seamless online purchases. A key challenge involved integrating their existing Softland software with the new e-commerce platform.
Vertikal addressed this by:
- Developing APIs to synchronize stock levels, images, product descriptions, and other vital data between Softland and the e-commerce site.
- Building a comprehensive retail platform to centralize administration, data collection, and marketing efforts.
- Enhancing online visibility through AI and SEO tools to effectively position Ama-Belle against larger competitors in the market.
Key Challenges
Ama-Belle’s primary goal was to centrally administer and streamline e-commerce operations across multiple countries through a single, user-friendly application. Simultaneously, integrating the Softland software into the new platform required real-time data synchronization, while competing in a crowded market demanded strategic SEO and branding to boost online visibility and user engagement.
- Stable API Development: Ensuring large volumes of product data could be managed efficiently without compromising platform performance.
- Regional Compliance & Adaptation: Meeting diverse regulatory and market requirements across Costa Rica, Panama, and El Salvador.
TEAM
- 2 UI/UX Designer
- 2 Full-Stack Developers
- 1 Devops
- 1 QA
- 1 Product Owner
- 1 Project Manager
METHODOLOGIES APPLIED
- Agile Development
- API-Driven Architecture
- User-Centered Design (UCD)
- SEO & AI Integration
DELIVERABLES
- Integrated E-Commerce Platform
- Softland Synchronization APIs
- Unified Retail Management Portal
- Comprehensive SEO & Analytics Setup
Our Approach
Vertikal guided Ama-Belle throughout the project lifecycle using its portal management platform, offering complete visibility into design, development, and deployment.
Frequent milestone reviews and open communication fostered collaborative decision-making, ensuring that the primary goal—centralized administration and streamlined e-commerce management—was fully realized. By proactively addressing technical hurdles and optimizing user flows, the team delivered a cohesive, user-centric solution that aligned seamlessly with Ama-Belle’s regional needs.
- Transparent Collaboration
- Frequent Milestone Reviews
- Proactive Issue Resolution
- Regional Customization
The Results
Following the platform launch, Ama-Belle experienced smoother end-to-end e-commerce operations and significantly improved inventory accuracy through Softland integration.
Customers benefited from an intuitive shopping journey, while enhanced SEO and AI-driven strategies boosted online visibility across multiple markets.
Administrative overhead was reduced thanks to the unified retail management portal, allowing the Ama-Belle team to focus on strategic growth and brand positioning throughout Central America.