WE TURN CULTURAL VALUE
●INTO COMPANY VALUE
Vertikal is a Software experience marketing company that thrives at the intersection of design, data, and technology. Together, we’re focused on transforming brands and ideas — across the world.
Our Culture
A positive, creative and talented team!
Vertikal is made of a brave spirit!
Our collaborative approach is dedicated to the global transformation of brands and innovative ideas. We turn cultural value into company value, guiding businesses towards success in the digital age.
Our history
From 2015 to Today, Vertikal’s Story of Growth and Innovation
Join us as we trace our path from humble beginnings to becoming a thriving force in the industry, committed to shaping the future of digital experiences.
2015
Founding Vision
Vertikal’s inception by Pablo Donan and Sabine van der Erve marks the beginning of our journey to redefine the digital landscape with innovative solutions.
2017
Expansion and Growth
In response to escalating demand, Vertikal undergoes expansion, growing our team to include more dedicated members.
2019
Dutch Adventures
Vertikal extends its reach to The Netherlands, establishing a presence to offer outsourcing services to local businesses in the Utrecht province.
2020
Navigating Challenges
The onset of the pandemic fuels increased demand for our services, prompting the need for an even larger and more agile team.
2022
An American Chapter
Vertikal takes its mission to the United States, inaugurating operations in Dallas, Texas, and providing essential outsourcing services to local businesses.
2023
Global Agility
Embracing agility, Vertikal now serves over 8 countries across 3 different time zones, all while experiencing accelerated growth in our dedicated team.
Our team
Meet our dedicated team
A journey through the years.
Over the years, Vertikal has been fortunate to assemble a dynamic and talented team that has played a pivotal role in our growth and success.
Their commitment, expertise, and unwavering passion for innovation have been the driving force behind our continued evolution.
Pablo Donan
Founder and CEO
Sabine van der Erve
Co-Founder and CCO
Manolo Pineda
General Manager
Andrea Ticas
Administration
Custom Software Nearshore Company
Our Success Story Continues
Solutions over LATAM, the Netherlands, and the United States
859+
Projects delivered
368+
Growing Customers
27+ committed team
members
Our Social Responsability is a must
For a better world
At Vertikal, social responsibility is at the core of our values. Each year, whenever possible, we are dedicated to giving back to our community.
Our commitment extends to supporting children with special education needs and families in need, as we believe in the power of sharing and serving to make a positive impact on those who need it most.
Our Social Responsability is a must
For abetter world
At Vertikal, social responsibility is at the core of our values. Each year, whenever possible, we are dedicated to giving back to our community.
Our commitment extends to supporting children with special education needs and families in need, as we believe in the power of sharing and serving to make a positive impact on those who need it most.