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Code Craftsmanship Meets Innovative Design

Innovative software solutions from concept to code, ensuring functionality, design excellence, and agile development.

Code Craftsmanship Meets Innovative Design

Tailoring custom software solutions in Dallas, transforming visions into cutting-edge reality.

Code Craftsmanship Meets Innovative Design

Creating personalized and innovative web development services with cutting-edge technology.

Progressive Web Apps

Shopify

Code Craftsmanship Meets Innovative Design

Elevating Dallas e-commerce with engaging, user-centric online store designs for success.

Shopify

Elevating Retail with Pioneering Ecommerce Solutions

Transforming your business data into growth with marketing strategies that resonate and deliver.

SEM

SEO

Amplify Your Reach with Data-Driven Marketing

Providing businesses with reliable tech support for seamless operation and efficiency.

Software Take Over

Our Company

Successfully Together

Our software, designed with Scrum methodology at its core, keeps our team agile and our Stakeholders aligned and informed.

Experience the Vertikal difference and transform how we can work together.

WE TURN CULTURAL VALUE
●INTO COMPANY VALUE

Vertikal is a Software experience marketing company that thrives at the intersection of design, data, and technology. Together, we’re focused on transforming brands and ideas — across the world.

Our Culture

A positive, creative and talented team!

Vertikal is made of a brave spirit!

Vertikal is your destination for Software Experience Marketing, where we seamlessly blend the realms of design, data, and technology.

Our collaborative approach is dedicated to the global transformation of brands and innovative ideas. We turn cultural value into company value, guiding businesses towards success in the digital age.

Our history

From 2015 to Today, Vertikal’s Story of Growth and Innovation

In the pages of our history, Vertikal was born in 2015, and since then, we’ve embarked on a remarkable journey. With each passing year, our team has grown, and our expertise has deepened, as we’ve continually pushed the boundaries of innovation in software experience marketing.

Join us as we trace our path from humble beginnings to becoming a thriving force in the industry, committed to shaping the future of digital experiences.

2015
Founding Vision

Vertikal’s inception by Pablo Donan and Sabine van der Erve marks the beginning of our journey to redefine the digital landscape with innovative solutions.

2017
Expansion and Growth

In response to escalating demand, Vertikal undergoes expansion, growing our team to include more dedicated members.

2019
Dutch Adventures

Vertikal extends its reach to The Netherlands, establishing a presence to offer outsourcing services to local businesses in the Utrecht province.

2020
Navigating Challenges

The onset of the pandemic fuels increased demand for our services, prompting the need for an even larger and more agile team.

2022
An American Chapter

Vertikal takes its mission to the United States, inaugurating operations in Dallas, Texas, and providing essential outsourcing services to local businesses.

2023
Global Agility

Embracing agility, Vertikal now serves over 8 countries across 3 different time zones, all while experiencing accelerated growth in our dedicated team.

Our team

Meet our dedicated team

A journey through the years.

Over the years, Vertikal has been fortunate to assemble a dynamic and talented team that has played a pivotal role in our growth and success.

Their commitment, expertise, and unwavering passion for innovation have been the driving force behind our continued evolution.

Pablo Donan

Founder and CEO

Sabine van der Erve

Co-Founder and CCO

Manolo Pineda

General Manager

Andrea Ticas

Administration

Custom Software Nearshore Company

Our Success Story Continues

The milestones and accomplishments that define Vertikal’s journey, showcasing our commitment to excellence and innovation in software development experience.

Solutions over LATAM, the Netherlands, and the United States

859+
Projects delivered

368+
Growing Customers

27+ committed team
members

Our Social Responsability is a must

For a better world

At Vertikal, social responsibility is at the core of our values. Each year, whenever possible, we are dedicated to giving back to our community.

Our commitment extends to supporting children with special education needs and families in need, as we believe in the power of sharing and serving to make a positive impact on those who need it most.

Our Social Responsability is a must

For abetter world

At Vertikal, social responsibility is at the core of our values. Each year, whenever possible, we are dedicated to giving back to our community.

Our commitment extends to supporting children with special education needs and families in need, as we believe in the power of sharing and serving to make a positive impact on those who need it most.

Are you ready to unlock your digital potential?

Start Now
EL SALVADOR San Salvador
UNITED STATES Texas
NETHERLANDS Utrecht

Services

Software Development

Web Development

Ecommerce

Digital Marketing

Support

Language

English