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Software Take Over

Our Company

Transforming Digital Connectivity for Enhanced Technology Unification

How Vertikal Unified Diverse Web Platforms for Enhanced Booking Efficiency

About this project

Streamlining Digital Connectivity from Color Line to their multiple partners

The main goal was to integrate multiple digital funnels and websites with Color Line’s core reservation system, ensuring that all platforms could dynamically share and update information related to availability, rooms, meals, and dates.

Vertikal employed a robust API integration strategy, leveraging its expertise in web development and system integration. By creating a series of APIs that could interact across different frameworks (PHP, WordPress, Laravel), Vertikal enabled a seamless flow of real-time data between Color Line’s booking system and its various external websites.



Project Type


Key Challenges

Color Line, the largest cruiseferry line operating to and from Norway and a leading operator in Europe, required a sophisticated solution to unify various digital platforms. These platforms ranged from PHP, WordPress, to Laravel-based websites, each needing to interact seamlessly with the central booking and reservation system.

Vertikal was tasked with integrating these diverse systems to enhance real-time availability and booking capabilities across Color Line’s digital presence.


  • Compatibility Issues
  • Data Synchronization
  • Security and Data Privacy
  • Performance and Scalability
  • User Experience Consistency


  • 1 UI/UX Designer
  • 2 Full-Stack Developers
  • 1 Dev Ops
  • 1 Product Owner
  • 1 Project Manager


  • DevOps Practices
  • User Experience Design
  • Agile Development
  • API-First Design
  • Scalability Testing


    • Integrated API Framework
    • Security Protocols
    • Testing Reports
    • Performance Optimization Plan

      Our Approach

      For the Color Line project, Vertikal took a focused and collaborative approach:

      Understanding Needs: We kicked off with deep discussions with Color Line to grasp exactly what they needed from the integration across their diverse web platforms.

      Custom API Development: We tailored APIs to ensure smooth communication between Color Line’s booking system and their various PHP, WordPress, and Laravel websites, focusing on reliability and real-time data updates.

      Step-by-Step Implementation: After developing the APIs, we carefully integrated them, testing extensively to make sure everything worked seamlessly and efficiently.

      Ongoing Support and Training: Once everything was up and running, we provided Color Line’s team with the training they needed to manage the new system, along with ongoing support to handle any future challenges.

      The Results

      The project with Color Line wrapped up with great success, showcasing Vertikal’s ability to seamlessly integrate multiple web platforms with Color Line’s central booking system.

      Thanks to this effort, Color Line now enjoys real-time booking updates and smoother operations across their digital landscape. This has not only enhanced the customer experience but also streamlined internal processes, setting Color Line up for future growth and efficiency with their partners. Overall, this collaboration was a testament to how custom digital solutions can significantly improve both customer interaction and business operations.

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