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Code Craftsmanship Meets Innovative Design

Innovative software solutions from concept to code, ensuring functionality, design excellence, and agile development.

Code Craftsmanship Meets Innovative Design

Tailoring custom software solutions in Dallas, transforming visions into cutting-edge reality.

Code Craftsmanship Meets Innovative Design

Creating personalized and innovative web development services with cutting-edge technology.

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Shopify

Code Craftsmanship Meets Innovative Design

Elevating Dallas e-commerce with engaging, user-centric online store designs for success.

Shopify

Elevating Retail with Pioneering Ecommerce Solutions

Transforming your business data into growth with marketing strategies that resonate and deliver.

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Amplify Your Reach with Data-Driven Marketing

Providing businesses with reliable tech support for seamless operation and efficiency.

Software Take Over

Our Company

Health & Beauty E-Commerce Ama-Belle’s Digital Transformation

Elevating the Online Experience for Health & Beauty Care Products Across Central America

Project Description

Ama-Belle, a prominent retailer of health and beauty products with operations in Costa Rica, Panama, and El Salvador, aimed to develop a user-friendly platform that would showcase their product range and facilitate seamless online purchases. A key challenge involved integrating their existing Softland software with the new e-commerce platform.

Vertikal addressed this by:

  • Developing APIs to synchronize stock levels, images, product descriptions, and other vital data between Softland and the e-commerce site.
  • Building a comprehensive retail platform to centralize administration, data collection, and marketing efforts.
  • Enhancing online visibility through AI and SEO tools to effectively position Ama-Belle against larger competitors in the market.

Key Challenges

Ama-Belle’s primary goal was to centrally administer and streamline e-commerce operations across multiple countries through a single, user-friendly application. Simultaneously, integrating the Softland software into the new platform required real-time data synchronization, while competing in a crowded market demanded strategic SEO and branding to boost online visibility and user engagement.

 

  • Stable API Development: Ensuring large volumes of product data could be managed efficiently without compromising platform performance.
  • Regional Compliance & Adaptation: Meeting diverse regulatory and market requirements across Costa Rica, Panama, and El Salvador.

TEAM

  • 2 UI/UX Designer
  • 2 Full-Stack Developers
  • 1 Devops
  • 1 QA
  • 1 Product Owner
  • 1 Project Manager

METHODOLOGIES APPLIED

  • Agile Development
  • API-Driven Architecture
  • User-Centered Design (UCD)
  • SEO & AI Integration

DELIVERABLES

  • Integrated E-Commerce Platform
  • Softland Synchronization APIs
  • Unified Retail Management Portal
  • Comprehensive SEO & Analytics Setup

Our Approach

Vertikal guided Ama-Belle throughout the project lifecycle using its portal management platform, offering complete visibility into design, development, and deployment.

Frequent milestone reviews and open communication fostered collaborative decision-making, ensuring that the primary goal—centralized administration and streamlined e-commerce management—was fully realized. By proactively addressing technical hurdles and optimizing user flows, the team delivered a cohesive, user-centric solution that aligned seamlessly with Ama-Belle’s regional needs.

 

  • Transparent Collaboration
  • Frequent Milestone Reviews
  • Proactive Issue Resolution
  • Regional Customization

The Results

Following the platform launch, Ama-Belle experienced smoother end-to-end e-commerce operations and significantly improved inventory accuracy through Softland integration.

Customers benefited from an intuitive shopping journey, while enhanced SEO and AI-driven strategies boosted online visibility across multiple markets.

Administrative overhead was reduced thanks to the unified retail management portal, allowing the Ama-Belle team to focus on strategic growth and brand positioning throughout Central America.

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