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Transforming Panda Windows and Doors’ Online Presence

Vertikal’s Role in Enhancing Website Engagement, Innovative Approach to Lead Capture and Quote Management

About this project

For this project, Panda Windows and Doors teamed up with Vertikal to revamp their online presence and streamline their quoting process.

Our goal was to redesign their website to enhance user experience and optimize it for lead generation. Additionally, we developed a robust quoting platform that integrates seamlessly with their internal systems and various lead sources like Google Ads and event campaigns.

This dual approach not only improved the aesthetics and functionality of their website but also boosted operational efficiency, making it easier and faster for Panda to manage quotes and serve their customers effectively.

Key Challenges

Panda Windows and Doors, a renowned manufacturer of high-quality aluminum framed folding doors, sought to elevate their online presence and streamline their quote acquisition process.

Partnering with Vertikal, the goal was to optimize their official website for lead generation and develop a robust platform for efficiently managing quotes from various sources, including Google Ads campaigns, conferences, and showrooms.

The primary objective was first, to revamp Panda Windows and Doors’ website to enhance user engagement and lead generation.

Second, to create a seamless quote management platform that could integrate various input channels and streamline the quote delivery process.

TEAM

  • 2 UI/UX Designer
  • 3 Full-Stack Developers
  • 1 QA
  • 1 Product Owner
  • 1 Project Manager

METHODOLOGIES APPLIED

  • Agile Project Management
  • User-Centered Design
  • User Experience Design
  • Search Engine Optimization
  • System Integration
  • Data Analytics and Reporting

    DELIVERABLES

    • Website Design and Development
    • Product Discovery and Design Features
    • Quote Integration Platform
    • SEO and Keyword Optimization

      Our Approach

      For the Panda Windows and Doors project, Vertikal took a tailored and efficient approach:

      Discovery and Planning: We started by diving deep into Panda’s current online setup and goals, which helped us map out a focused strategy.

      Website Redesign: We revamped the website to be more user-friendly and visually appealing while optimizing it for search engines to draw more traffic.

      Quote Management System: We built a new platform to handle quotes from various sources like Google Ads and event leads, making sure it integrated smoothly with Panda’s existing systems.

      Testing and Continuous Improvement: After launching, we thoroughly tested everything and made ongoing tweaks based on feedback to ensure everything worked perfectly.

      Training and Support: We wrapped up by training Panda’s team on how to use the new tools and provided ongoing support to help them manage on their own.

      This approach ensured Panda not only got a fresh digital presence but also a streamlined way to manage customer interactions more effectively.

      The Results

      The project with Panda Windows and Doors wrapped up on a high note, delivering a major boost to their online presence and streamlining how they handle customer inquiries.

      Vertikal successfully revamped the website to make it more user-friendly and attractive, while also optimizing it for search engines to pull in more leads.

      Additionally, we implemented a new quote management system that ties seamlessly into their existing operations, making the process smoother and more efficient. These changes have not only simplified internal workflows but have also improved the customer experience, setting Panda up for continued success and growth in their industry.

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      Language

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