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Software Take Over

Our Company

Beyond the bark by Optimizing User Experience and Streamlining Sales Processes

Enhancing Website Performance and Sales Operations Through Strategic Technology Integrations

About this project

Vertikal partnered with Pedigree to undertake an ambitious digital transformation project aimed at improving both customer experience and internal business processes.

This case study details the integrated objectives of the project and the successful outcomes realized through strategic use of cloud technologies and API integrations.

Key Challenges

Pedigree faced the dual challenge of enhancing their website to handle increased traffic efficiently, and creating a distributor portal to streamline sales reporting and feedback for better logistics management.


  • Website Optimization with AWS
  • Distributor Portal Development
  • Security and Data Privacy
  • Sales Analytics


  • 1 UI/UX Designer
  • 1 Full-Stack Developers
  • 1 Laravel Developer
  • 1 WordPress Core Developer
  • 1 Project Manager


  • User-Centered Design
  • User Experience Design
  • Statistical modeling techniques
  • Predictive models


    • Data Collection
    • Campaign and Product Design
    • Insights Generations
    • Learning Implementation
    • Distributor Portal

      Our Approach

      For the Pedigree project, Vertikal took a straightforward and efficient approach:

      Planning and Consultation: We started with deep-dive sessions with Pedigree to really understand what they needed from the digital upgrade, focusing on both performance metrics and user needs.

      Development and Integration: We chose Amazon Web Services for its robust capabilities and used an Agile approach to build and refine the website and distributor portal. This allowed for flexibility and ongoing adjustments based on real-time feedback.

      Testing and Deployment: We rigorously tested everything to ensure functionality and ease of use, followed by a phased rollout to keep things running smoothly without major disruptions.

      Training and Support: After launching, we provided thorough training for Pedigree’s team and continued support to handle any emerging issues and to help everyone make the most of the new tools.

      Our approach was designed to be both effective and adaptive, ensuring that Pedigree received a tailored solution that met their specific needs.

      The Results

      The Pedigree project with Vertikal proved to be a resounding success, significantly enhancing both the user experience on the website and the efficiency of distributor interactions.

      These advancements have not only streamlined operations but also positioned Pedigree for stronger digital engagement and future growth.

      This collaboration highlights how targeted digital solutions can transform core business processes and drive industry-leading performance.

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